Complete Sales & Marketing Audit
"Is your current position in terms of occupancy and average room rate within your competitive set commensurate with your overall product or are you selling yourself short? If so, what needs to be done?"
We will conduct an in-depth analysis of the following aspects of your property:
- Properties distribution and rate strategy
- Revenue/yield management strategy
- Internet and direct-to-consumer initiatives
- Distribution gaps and potential to create new revenue streams
- Sales & Marketing team skill set
Sales, Marketing & Public Relations
- Sales and marketing strategy as part of overall plan
- Public relations initiatives
- Detailed and timed action plans
- Implementation
Branding
"Branding is not everything, it's the only thing"
We will evaluate the best possible branding option for your property, which could result in:
- Creation and development of your own unique brand
- Access to the multiple franchise brands available to us
- Attaching one of HOTELCORP's extensively researched brands to your property